Case write up of Real Madrid Club de Futbol: Marketing Analysis for Real Madrid Brand expansion, Based on: Harvard Business School case "Real Madrid Club de Futbol"

From its beginnings in 1902, the Spanish association footb alone federation trustworthy great of Spain CF has fit out the standards of a championship soccer formation. Bernabeu, original capital of Spain CF appointed president (1943), created the strongest brand in soccer synonym of prestige and champions, wining 6 European cups. During his tenure, he focused on creating Spains largest coliseum with a capacity of 75,000, coined trounce in Europe by the international press, and acquiring the best soccer talent at any cost. Bernabeu aimed to build the most reigning team possible at any cost in search of challenges beyond Spain. Soon after his death in 1978, the club declined for nearly two decades on the field and financially. by means of the 1990s under president Lorenzo Sans, Real capital of Spain CF underwent major financial restructuring. The organization constantly sold players and life-or-death cell nucleus operate assets such as sphere rights and media rights t o cover operating losses and minimize its significant debt. give these radical transformations, Real capital of Spain CF started rising to its bounteous status once again by winning a seventh European Cup in 1998. In 2000, Florentino Perez defeat Sanz for the club presidency and promised to contain superstar players in growth to restoring the club finances and profitability. With Perez arrival, he noted that the clubs operations and merchandise approach did not match its record in sports.

Perez set out to revolutionize Real capital of Spain CF into a professional organization redefining Real Madrids objective. The organization began to think of themselves as content providers. As content providers their vision was formal a! nd all their effort were aimed into achieving their goal: global dissemination of Real Madrid CF content/brand, worlds best soccer club and raise it profiable. In order to, strengthen its brand, Real Madrid CF managers identified four value drivers: (1) size of the auditory reek; (2) frequency audience engaged with... If you want to get a full essay, order it on our website: OrderEssay.net

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