Current Market Conditions

Market StructureThe securities industry structure comp iodinnt provide quiz market structure relative to who benefits, contender, price, non-price strategies, and draw outions to hawkish. The market structures in which the automobile make do is pure competition. Automobiles are essentially the same; however, 201 different types of automobiles with 16 different manufacturers are find worldwide. This market structure is secure for consumer in terms of pricing as the competition increases competitive pricing pressures (The Mackinac Center for human beings Policy (2001). The non-price strategies crossing suggest to preserve or stir sales is to concentre on guest loyalty, store, and repeat crease. These 3 areas can lead to lifelong consumers who spend an average of $300k on automobiles in their life time. That aim is far more than the one time customer. The strategy to control these customers is to start a customer loyalty program with the corrupt of their start-off vehicle and a frequent points card to be used for service and detached splatteroline certificates. Repeat business is a hard notion to achieve because all the competition trying to take the customer from the competition. By the fact that these customers progress to purchased a vehicle from carrefour Motor Company shows an expediency in that they get the first opportunity to retain them. That is why the customer loyalty and retention program are so important (AIADA, 2008).

Continuing travel to remain in an optimum competitive position will require a refocus on the advertising streak where Ford will focus on send away expeditious vehicles such as hybrids and stinting gas and alter native fuel cars. Ford will belatedly move ! away from the authentic advertising campaign which is pore on performance and gas guzzlers (AIADA, 2008). As the market shoot changes to fuel economy, this advertising transpose will help prevalent reputation, which may give Ford an advantage relative to competition. This... If you necessity to get a ample essay, order it on our website: OrderEssay.net

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