Consumer Behaviour

TO STUDY THE CONSUMER BUYING BEHAVIOUR TOWARDS INDIAN AND FOREIGN set up WATCHES Submitted To ABC TECHNICAL UNIVERSITY, JALANDHAR (ATU) In the partial fulfillment of the requirements for the level of BACHELORS OF BUSINESS ADMINISTRATION (BBA) SUBMITTED TO: SUBMITTED BY: ABC INSTITUTE OF control AND TECHNOLOGY LUDHIANA TABLE OF CONTENTS S. No.ContentsPage No. CHAPTER - 1 instauration Consumer purchasing Behaviour 1.1 translation of Watch 1.2History of Watches 1.3Definition of Brands 1.4The subject of brands 1.5What is brand 1.6Characteristics of a good brand name 1.7 approximately famous brands of pumpes 1.8Need of the study CHAPTER - 2 REVIEW OF books 2.1Definition of Review of Literature 2.2Literature analyse must dos 2.3Reviews CHAPTER - 3 OBJECTIVES OF THE STUDY 3.1Definition of objectives 3.2Types of objectives 3.3Rules for well draw up project objectives 3.4Objectives of the study CHAPTER - 4 RESEARCH METHODOLOGY 4.1Definition and treat of research methodology 4.2Nature of research 4.3 info collection 4.4Population / innovation 4.5Sampling plan 4.6statistical tools 4.

7Limitations of the study CHAPTER - 5 DATA ANALYSIS & recital 5.1Analysing the sense around various Indian brands of learnes available 5.2Analysing the consciousness about various foreign brands of waites available 5.3Analysing type of take care best-loved 5.4Analysing the frequency of bargain for of Indian branded observatoryes 5.5Analysing the frequency of leverage of foreign branded watches 5.6Analysing the purpose of purchasing a watch 5.7Analysing whether det ails are asked before buying a watch 5.8Ana! lysing the confidence in buying a watch alone(predicate) 5.9Analysing the pick up for certification / warranty 5.10Analysing the type of watch favourite(a) for gifting purpose 5.11Analysing the attributes considered...If you pauperization to get a full essay, orderliness it on our website: OrderEssay.net

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